Blend is one of the first products we’ve developed that requires multiuser personalization, which has its unique challenges but also helps us create some really delightful experiences when we get it right. I think the thing that makes Blend such a unique product is the way it helps people find common ground with one another. What makes Blend unique from other Spotify offerings?
Part of my role in bringing Blend to life has been clearing a path for our talented engineering, design, and insights teams to bring ideas to the table, and then help narrow in on a simple product that’s fun to use and easy to understand.”īlend is more than just a playlist-it’s an in-app experience. “I’m lucky to be a part of a team that’s similarly passionate about social listening and thinks music is something that can help bring people together. “There were dozens of people across the company who worked really hard to bring Blend to life,” he said. They each also shared a little on why they’re so excited to introduce it to the world, and how music has played a part in their own relationships. We got to know four of the Spotify team members who contributed to create Blend, and asked them about their role. There’s a massive team behind the experience, blending their own different skills and expertise to bring it to life. But creating this experience was no simple feat. It’s a fun way to not only discover new artists and songs, but also to understand your chingus (friends in Korean) better.Blend, which will be updated daily and adapts based on what listeners stream, combines the best of Spotify’s personalization capabilities and collaborative playlist functionality into a single shared playlist, making it easy for users to get into a social listening session that is made just for them. Once the new playlist has been created, check out your Blend story and share what song brings your Blend fam together. It’s perfect for your next party so no one’s calling dibs on the playlist.ĭon’t just keep the joys of Blend to yourself. It will include streamed songs and genres you have in common, as well as new recommendations that sync with everyone’s music preferences. Once your friends have accepted the invite, the app will smartly generate your unique Blend playlist.
You will then be able to send a customised message along with the invite. Then hit “Invite” to select up to 10 friends to blend with. Open your Spotify app and type “Blend” into the Search tab. So, here’s how you can Blend with friends. When it comes to friends, the process is a little different. To create the artist Blend playlist, visit the artist page on Spotify, scroll down to the “Artist Pick” section, and voila, you have a unique “ BTS +” or “ AB6IX +” playlist.
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